Capital Appreciation
Capital appreciation is the increase in an asset's market value over time. For a rental it is often the largest part of total return, and cash on cash return excludes it entirely. Cash on cash measures the cash yield; appreciation is equity you cannot spend until you sell or refinance.
On a $500,000 property, 3% appreciation is $15,000 in the first year. Against $150,000 invested that is 10 points of return, more than the 6.3% the property pays in cash. Leverage magnifies it: the same $15,000 on a $525,000 all-cash purchase is under 3 points.
The exclusion is deliberate. Appreciation is a forecast until realized, it does not pay the mortgage, and it varies enormously by market and year. Investors in high-priced coastal metros accept 2 to 4% cash on cash because they expect appreciation to do the work; investors in cash-flow markets expect little of it. Total return and IRR are the measures that put the two together.
Capital appreciation also goes by capital growth, price appreciation and asset appreciation, and real estate investors often just say appreciation or equity growth. All of them mean the same thing: the rise in an asset's market value before you sell. The opposite is capital depreciation, a fall in that value.
Capital gain is close but not a synonym. A gain is appreciation you have realized by selling, which is the point the IRS taxes it. Cash on cash return excludes appreciation under every one of these names, because it counts only cash flow.